Cowboy Seafood is set to open Friday in midtown Phoenix, bringing chef Christopher Collins’ latest take on the surf-and-turf idea to Park Central. The concept leans into a honky tonk smokehouse feel, with slow-smoked meats, oysters and top-shelf martinis on the menu.

That mix is the hook here. Surf-and-turf spots are hardly new around the Valley, but this one pushes the idea in a different direction, pairing seafood with a more Southern, smoky edge. Collins describes it as an elevated seafood program with a raw bar, fresh fish and sushi, which gives the place a broader range than the name alone might suggest.

The room is part of the story too. Cowboy Seafood brings a twangy Nashville charm to the space, with neon, charred wood and subway tile setting the tone. It sounds like the kind of place that wants to feel lively without losing the polish people expect from a chef-driven opening.

For Midtown, it is another sign that the neighborhood keeps adding new reasons to go out and linger. Park Central has been getting more attention, and a restaurant like this fits right into that momentum. It is the sort of opening that can pull in people looking for a dinner spot, a cocktail stop, or both.

Collins has made the pitch pretty clear: this is seafood, but not in a quiet, coastal way. It is meant to have some swagger. And in Phoenix, that usually plays well when the food backs it up.

Fat Jimmy