The ticket window is open, and if you know the WM Phoenix Open, you know what that means: the countdown is on. The 2027 edition of The People’s Open is set for Feb. 8-14 at TPC Scottsdale, and general admission is now on sale.
1. The dates are locked in. The tournament is scheduled for Feb. 8-14, 2027, at TPC Scottsdale. That’s the kind of week Valley golf fans circle fast, because this event is never just another stop on the calendar.
2. General admission pricing stayed put. Tournament organizers say Wednesday, Thursday and Sunday tickets are $75 plus fees, while Friday and Saturday tickets are $125 plus fees. Same price as the previous year. No drama there. Just the numbers.
3. Ford Free Days are back. Thanks to Arizona Ford Dealers, all fans will receive free admission on Monday, Feb. 8, and Tuesday, Feb. 9. That’s a strong way to kick off tournament week, and it gives fans a couple of no-cost days to get in on the action.
4. The fan experience keeps expanding. General admission fans will have access to the tournament’s zero-waste initiative and a lineup of on-site attractions, including the interactive WM Green Scene, DraftKings Sportsbook at TPC Scottsdale, the Talking Stick Resort Fan Zone, Taylor Morrison Fairway House, the Desert Oasis BBQ and Beer Garden, and the new 16th Hole Plaza. That is a lot of ground to cover, and yes, it sounds exactly as busy as it is.
5. Kiva Club access is another option. Fans can also upgrade to the Kiva Club, which offers premium views of the 10th green and 17th tee. Tickets are $200 plus fees on Wednesday, Thursday and Sunday, and $250 plus fees on Friday and Saturday. Exclusive amenities, comfortable seating, and a full bar and food for purchase are part of that package.
6. Hospitality is still on the board. Limited daily and weekly all-inclusive hospitality packages remain available for 2027. Daily and weekly options are offered at Nine and Skybar, while weekly packages are still available at 1937 Club, Chairman’s Club, Members Club and Greenskeeper.
Tournament chairman Chris Camacho said the atmosphere fans create is a huge part of what makes the WM Phoenix Open special, and that tracks. This event has always been about more than golf. It’s the crowd, the energy, the whole Valley scene — and now the tickets are officially moving.
